From supplier to customer, your brand is in every link.
BrandCortex reads your whole business, from what you buy to how you sell and how you look after customers, and shows where your brand is being won or lost.
What BrandCortex is
Your brand is how your whole business behaves, not just how it looks.
Reads every link
Most firms fix the logo. BrandCortex looks at the links behind it: suppliers, pricing, sales, service and the people who speak for you.
Sourced, or marked unknown
Arcuate, our AI, works only from sourced evidence. If something can’t be sourced, we mark it unknown instead of guessing.
Tells you what to fix first
You get one clear read of where your brand is being won or lost, and what to fix first.
The problem
Your customers never meet your logo. They meet your business.
What happens inside
What your customer feels
You switch supplier to save money
“It doesn’t taste the way it used to”
You raise prices to cover costs
“I’m paying more for the same thing”
Sales chase a monthly target
“I’m being pushed”
Refund rules get tighter
“They don’t trust me”
Connected both ways
Every part of your business touches your brand, and your brand touches every part.
Behind you are your suppliers, purchasing, stock, trade and partners. In front of you are your pricing, sales, channels, franchise, customers and after-sale care.
Each one changes how people see you. And your brand changes how each one works. A strong brand can earn better prices and better terms. A cash squeeze that cuts service shows up in reviews, and then in your brand.
BrandCortex looks at all of it together, so a fix in one place doesn’t break something in another.
The Cortexes
One system. Five kinds of client.
Businesses
BrandCortex
Any business, any size, any industry. Your whole business, read as one.
Personal brands
PresenceCortex
Founders, experts and leaders whose name carries the business.
NGOs and non-profits
CauseCortex
Groups that live on donor and community trust.
The public sector
CivitasCortex
Cities, councils and public services, and how residents experience them.
Politics and elections
MandateCortex
Campaigns and public mandates, read from evidence. We name no parties or candidates.
Real cases
When this goes wrong
Real cases, facts only, each with a date and a source. Each is a business that got one link wrong.
Supply
Official Target logo goes here
Target Canada
Target opened in Canada in March 2013. Distribution problems left shelves empty, and prices were higher than shoppers expected. In January 2015 it closed all 133 stores, cutting about 17,600 jobs, with a $5.4 billion pre-tax loss.
Pricing
Official J.C. Penney logo goes here
J.C. Penney
In 2012 J.C. Penney dropped most of its sales and coupons for a new everyday-price plan. Same-store sales fell about 25% that year. The company brought weekly sales back in 2013.
Sales
Official Wells Fargo logo goes here
Wells Fargo
In September 2016 regulators fined Wells Fargo $185 million. Staff chasing aggressive sales goals had opened more than 2 million accounts customers may not have authorized. The bank had fired about 5,300 employees.
A brand with no business
Official Pets.com logo goes here
Pets.com
Pets.com’s sock-puppet mascot was famous, with a Super Bowl ad in January 2000. The company went public in February 2000, lost $147 million in nine months, and shut down in November 2000.
BrandCortex has no connection with the companies named. Sources are linked in each box.
Example
What a BrandCortex read looks like
Example. A made-up business, to show the format.
The business: a family bakery with three shops.
What the owner asked for
A new logo and a fresh look.
What the read found
Two shops sell out of their best bread most afternoons. It started when the flour supplier changed delivery days. Reviews mention “sold out” more than taste.
What to do first
Fix the delivery schedule and the afternoon bake. Leave the logo alone for now.
What we don’t know
Whether the third shop is slow because of where it is. Marked unknown, with the data that would settle it.
Methodology
[
01
]
Tell us what’s worrying you.
A 20-minute meeting. Bring the decision you’re least sure about.
[
02
]
We read your business against the evidence.
Arcuate checks your business against sourced evidence for your kind of business and your market. Where something can’t be sourced, we say so.
[
03
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You get ranked moves.
What to do first, what it should change, how sure we are, and what we still don’t know.
Twenty minutes. Bring your hardest question.
Our promises
What you can count on
01
Sourced, or marked unknown.
Every number is sourced, or it says it isn’t. Gaps show in gray. We never fill them with a guess.
02
We’ll tell you not to spend.
If the real problem is the product, the service or the shop, we say so. We won’t sell you a rebrand you don’t need.
03
Built for your kind of business.
A dental practice and a wine bar aren’t judged on the same things. We read yours against its own market.
04
You can defend it in the room.
Every conclusion traces back to what it was built from. That matters when a board, a bank or a buyer asks why.
05
The small client gets the same system.
A one-shop business and a large company get the same rigor. Only the scope changes.
Who we serve
Built for businesses of every size
From a one-person shop to a large company, in any industry. Pick your size to see what BrandCortex looks at for a business like yours.
